Road Trip Update and Next Steps for Shareconomy the Film

Welcome back!

Last fall we wrapped up our Indiegogo campaign and started planning Shareconomy's next steps. Through crowdfunding we raised an incredible $15K which allowed us to travel across the United States and complete several key interviews. This trip broadened our sphere of influence and got us to places in America where the sharing economy is making an impact.

These additional interviews and those we completed before will be the foundation for Shareconomy the film. It was especially important that we capture the varying stances on the collaborative economy. We interviewed everyone from platform founders and users, to state assemblymen, to sociology experts, to people we met on the streets. By investigating every side of the sharing economy we can better determine it's progression and future impact.

We also integrated ourselves in the sharing economy community as much as possible. We stayed with Airbnb hosts, were fed by strangers, and tried our best to use collaborative platforms when we could. This was not only a great way to travel, and lots of fun, it also put us in the shoes of those using the sharing economy every day.

So after 10,000 miles and six cities we are back in Seattle and ready for the next steps in completing the film. Currently we are rolling into post-production. We are very excited to be working with Killer Infographics who will create the motion graphics for Shareconomy. 

We thank everyone for all the great support we've received and can't wait to finish the project. In the meantime check out some of the photos we took on our trip.

Thank you!

Home for the next 10k Miles

Leaving Seattle

Chicago, IL

Chicago, IL

 Jillian participating on a Sharing Economy panel at the PCI Legislative and Political Conference

Meal Sharing Founder, Jay Savsani

Meal Sharing Host Huan

Street Interviews in Chicago

Meal Sharing Host Hanne

Madison, WI

Interviewing Stephanie Rearick, Founder and Co-Director of the Dane County TimeBank

Detriot, MI

Joe Louis Monument

Interview with Philip Cooley, Co-Founder of Ponyride.

New York City, NY

Brookyln Bridge, NY

Getting footage from the "Top of the Rock"

Interviewing Richard Gottifried, NY State Assembly Member

Washington D.C.

Ride Along with TaskRabbit Marc

Niagra Falls

Greg makes a friend

Buffalo, NY

10,000 miles and we are home!

Shareconomy Live: Screening, Interviews, and Panel Discussion

Come see Shareconomy Live at the Impact Hub in Seattle! Go behind the scenes of the documentary film-making process and join filmmakers Greg Westhoff and Jillian Suleski as they screen the extended trailer for their upcoming feature documentary, Shareconomy (currently in production). The trailer screening will be followed by live interviews and panel discussion about the current state of the sharing economy in Seattle, which will be filmed by the team for use in the final feature! 

Panelist include:

Andrés Monroy-Hernández is a researcher in FUSE Labs at Microsoft Research and an affiliate faculty at the University of Washington. His work focuses on the study and design of social computing systems for creative collaboration and collective action.

Kamal Patel is the co-founder of ÜbrLocal, an online social marketplace based out of Seattle for everything urban food.

Nick Licata is a Seattle City Council Member, in office since 1998. Seattle City Council has been in the sharing economy spotlight after the ride sharing regulation debates earlier this year.

Rebecca Lovell was appointed as the city of Seattle's Start-up liaison this Spring. Lovell is a start-up mentor for companies in the TechStars accelerator program and a University of Washington Foster School professor. She was also the business manager at tech news site GeekWire and program director for the Alliance of Angels.

Taylor Soper is a GeekWire staff reporter who covers a wide variety of tech assignments, including emerging startups in Seattle and Portland, the sharing economy and the intersection of technology and sports. A native of Portland, Ore., and graduate of the University of Washington, he was named a “New Journalist of the Year” by the Society of Professional Journalists.

This event is part of the final push to reach the goals of Shareconomy's indiegogo fundraising campaign! Please consider making a donation! 
https://www.indiegogo.com/projects/shareconomy/x/8207649

In addition to the "inside the actors studio" ambiance that will be created with full stage lighting, microphones, and equipment, the event will be livestreamed by www.ChalkCar.com : Driving the Sharing Economy.

The event is being held at Impact Hub Seattle in Pioneer Square on Monday, September 22nd from 5:30 - 7:30pm. This event is free but RSVPs are appreciated!

Click here to view the Facebook event and here to RSVP.

Era of Meaningful Independence

The way we work in the United States is undergoing a fundamental shift. Out of the manufacturing age workers have learned the hard way that the traditional stable 9 to 5, isn't so stable. Now, independent work is giving Americans a chance to secure happiness in the work place.

via LA Times

Currently, a third of the nation's workers are freelance. This number is expected to hit 40% - 60 million people - in the next decade. LA Time's Sara Horowitz's recent piece America, Say Goodbye To The Era Of Big Work talks about why this employment shift has been a long time coming. 

“A number of factors both economic and cultural are causing the independent workforce to swell. Technological advances and globalization have greatly contributed to the erosion of traditional work arrangements. The private sector’s need for speed and adaptability is increasingly incompatible with maintaining a large, full-time workforce. And of course, the Great Recession has put to rest the notion that there is such a thing as a stable full-time job.”

Despite all these factors, it seems like the number one reason persons choose freelance work is for the flexibility. Horowitz quotes a recent survey done by oDesk who found that 89% of freelancers prefer work flexibility to a traditional corporate career. And over half of millennials prioritize job flexibility over pay. This is such a cultural shift from the era of corporate life and Horowitz believes she knows why.

“In reality, millennials tend to value experiences more than things. Their consumption habits are driven less by what kind of job they have and more by their pursuit of ever-evolving technology, brands that align with their ideals and sustainable and social purpose purchasing.”

While the government struggles to catch up with this new era of work, freelancers thrive. Check out the rest of the LA Times Article and let us know what you think. Are you considering a shift to the freelance world? And if you have already, was it worth it?

Formula For Success In The Sharing Economy

Investors are starting to take notice of the ever growing sharing economy. With a consumer peer market worth $26 billion that continues to develop the sharing economy has some serious potential. This week Raj Kapoor of TechCrunch gave us a comprehensive review of what a sharing economy start up needs to succeed. 

It seems like there are new start ups daily, especially within the shared economy. Kapoor points out that, like in other businesses, those who do best are usually scratching an itch that consumers haven't been able to reach.  

“Sharing economy models work great when there is a high degree of consumer pain. As the saying goes, “if it ain’t broke, don’t fix it.” In a lot of markets, consumers are happy with the status quo, and it will be hard to get user adoption. ”

Kapoor believes that is why ridesharing and fitness have done exceptionally well:

“For ridesharing and fitness, the consumer pain is more obvious. Until Uber and Lyft, it was impossible to hail a taxi in most cities, a huge pain to force drivers to accept your credit card, and an all-around unpleasant experience in the car.

When you look at the fitness industry, it’s generating $75 billion each year on gym fees, yet 60 percent of people who belong to gyms don’t even go and our nation’s growing obesity and inactivity problem are evidence the solution isn’t working. Lyft and fitmob hack these pain points by creating an experience that is fun, accessible with the push of a button, and affordable giving consumers clear benefits that are lacking in traditional services.”

Kapoor also cautions start ups to be aware of the watchful regulatory eye, currently challenging the sharing economy daily. Lyft, Uber and Airbnb are a few of the many sharing platforms that are constantly under fire for violating the law. Kapoor wisely recommends that you should work hand in hand with the government to create a win-win for all parties. 

To see what else is needed for your sharing economy start up needs to be successful, check out the full TechCrunch article and let us know what you think.

Cooperative Jackson Works to Transform Mississippi

Shareable's Cat Johnson recently covered Cooperative Jackson, an organization promoting economic justice in the nation's poorest state. Mississippi has a median household income of just over $37,000 and almost a quarter of residents live under the poverty line. Cooperative Jackson hopes to change that by developing a strong network that encourages economic democracy and equality.

via Shareable

Shareable interviewed the Coordinator of Cooperative Jackson Kali Akuno, to talk about the organization's goals, challenges and the impact they have had on the community.

Founded in 2005, Cooperative Jackson is a network that includes a training center, a cooperative bank and several other established cooperative institutions. Aside from teaching people about the importance of cooperatives, they also provide education on how to create one. Recently they hosted Jackson Rising: New Economies Conference, a successful event that attracted international attention. 

While well-received by the majority of residents, not everyone is pleased. Campaign contributors to Jackson's new mayor have shown opposition, but that does not discourage Akuno. "WIthout question, the arms that are open to us are far more powerful than the few detractors when they act as a unified front. But, the detractors presently control much of the economy of the city and region, so we have a fight on our hands."

Jackson aims to lead the south in creating a new economy, and perhaps even the US.

“We believe we are in prime position to do many things that have not been done to scale in the U.S. overall as it relates to cooperative development and solidarity economics. The greatest challenge we have is securing the resources to fully capitalize our vision. That is our challenge. But, we have thousands of individuals in our community who ready and willing to work to make our city a beacon of the cooperative movement.”

Cooperative Jackson aims to have a minimum of 10% of jobs in Jackson be drawn directly from the federation of worker cooperation. If successful, Jackson would set an example for the influence the sharing economy could have on struggling economies. 

Check out the rest of the interview on Shareable and let us know what you think. 

The Sharing Economy Meets Healthcare

Healthcare has found the sharing economy. Israel-based app HelpAround, connects people with diabetes in the immediate area and is the first 'sharing economy' app to hit the healthcare world.

Founders Yishay Knobel and Shlomi Aflalo started HelpAround last year after a friend forgot his diabetes test strips at a sporting event. The app provides users with a local support group of nearby helpers who could be of assistance. A person could share in the app forum that they don't have their supplies, are feeling unwell, or need help with using equipment. Other users in the area can connect with them to provide assistance or support.

"Here at HIMSS [Health Information Management Systems Society] it's all about hospital-to-patient, doctor-to-patient, nurse-to-patient. Why is no one talking about patient-to-patient?" Knobel said during a recent interview. "Especially when research has shown that peer support drives medical outcomes."

The app has been quite successful so far, with thousands of users and about a 90% response rate to questions. As Knobel mentions, higher levels of social support are associated with better diabetes and other illness self-management. Additionally, studies suggest that providing social support may result in health benefits comparable to - or even greater than - receiving support. 

With an increase of focus on patient satisfaction and aftercare, peer support apps such as HelpAround can help medical facilities better educate and support patients. 

"Diabetes management is exhausting for both patients and caregivers, yet there hasn't been a healthcare industry after-care solution that helps patients by connecting them to each other," Knobel has said. "HelpAround premise is: the best resource for a patient is another patient. We harness the superior trust, empathy and camaraderie within the diabetes patient community, allowing members to discover peers who truly 'get it'."

We are interested to see what other healthcare based sharing economy platforms spin off of HelpAround. Check out Mobi Health News' recent article on HelpAround and let us know what you think. Where else could you see a peer-support app being beneficial?

The Sharing Economy: What's in a Name?

One of the first things opposition of the shared economy will point out is that members are not actually sharing anything. There have been debates based solely on the name of this economic model. The only thing I can equate this to is how the rest of the world must feel about American Football. Misleading title and not technically true (at least for the majority of playtime). Supporters of the sharing economy can't argue too hard because most of the larger platforms aren't exactly sharing or collaborating. Airbnb hosts receive payment for the usage of their homes, and TaskRabbit's receive payment for their services. To share would mean that there was no payment required for goods or services, and therefore, opposition is correct. However, this has no affect on how supporters feel about the shared economy in the same way that Americans will continue to defy the world with the word soccer. 

Andrew Geant, CEO and Co-Founder of WyzAnt, a tutor search website, recently wrote an article for Entrepreneur regarding the naming of the shared economy. Geant's article, The Sharing Economy is Misnamed But Deserves Celebration Anyway, takes a look at what we could be calling the sharing economy instead.

"Certainly there are common threads among these businesses and reasons why several of them have grown exponentially to multibillion dollar valuations. But sharing and collaboration are not part of the secret sauce.  What makes these businesses special and successful are the concepts of participation and utilization."

"'Participation' and 'utilization'' are better terms for this new sector of the economy because these adjectives describe concepts that sharing and collaboration have never fully captured."

In the article Geant goes onto to explain where and when "Participation" and "Utilization" fit:

"Participation: noun; the action of taking part in something.Businesses like Uber, Airbnb and Etsy increase accessibility to goods and services that were historically limited by regulation, price, awareness and other factors.  This is true for both supply and demand (riders and drivers, hosts and travelers, and buyers and sellers). These businesses cause participation to increase among all parties."

"Utilization: noun; putting to use; turning to profitable account.Utilization is another way of saying that these businesses take advantage of excess supply and latent demand. This is where the term “sharing” is often substituted incorrectly ( When I rent a spare bedroom on Airbnb, it is a business transaction, not sharing. I'm motivated by profit to utilize a resource I control)."

Geant reviews a handful of sharing platforms and where they would fall into his new categories. Check out the rest of his article for more information.

What do you think? Does the sharing economy need a technically correct title? And if so what do you think of Participation and Utilization? 

Airbnb CEO Tells us His View on the Sharing Economy

Brian Chesky is not only the CEO of home-share platform Airbnb, but also one of the first to become a billionaire off the shared economy. Last week he discussed his predictions for the Sharing Economy at the Atlantic Aspen Ideas Festival. Considering Chesky's success his bold predictions are worth paying attention to.

Airbnb does business in 34,000 cities, has a valuation of over 10 billion dollars, and in a very short time has disrupted the world of hospitality and travel.

He explained that society started on micro-entrepreneurial roots:

"Cities used to be generally villages, and everyone was essentially kind of like an entrepreneur, before there were factories. You were either a farmer, or you worked in the city as a blacksmith, or you had some kind of trade. And then the Industrial Revolution happened." 

Throughout the interview, Chesky makes several predictions about the future of the sharing economy and its impact on society.

Chesky predicts that not only will the industry be able to create upwards of 100 million micro-entrepreneurs, but it will also save us from future recession and robot-worker society. We'll also be living in a world where people can become businesses versus the traditional work-for-the-man archetype. He also predicts that everything will be small with less big chains and outright ownership. "You're not going to have big chain restaurants. We're starting to see you have farmer's markets, and small restaurants, and food trucks. But, soon, restaurants will be in people's living rooms."

While worth the watch, If the 1 hour video is too long for you check out the recap from Venture Beat. Gregory Ferenstein's article "Airbnb CEO Spells Out the End Game For the Sharing Economy in 7 Quotes" breaks down the main points of Chesky's interview.

Let us know what you think. These are pretty bold predictions and the one thing we'd love to hear is a timeline. Is this the future of the Sharing Economy? Will we see it in this lifetime?

Taxi Protests Gridlock Downtown Washington DC

A caravan of angry taxi drivers gridlocked downtown Washington DC this Wednesday. The source of their anger? Ride-sharing services such as Lyft, Uber and Sidecar.

A taxi caravan of hundreds drove slowly and honked car horns as they held up traffic on Constitution Ave on Wednesday. Photo via Washington Post

Photo via Washington Post

Cab drivers all over the world have been protesting these new ride-sharing services claiming they have an unfair advantage over traditional taxi drivers. Cabbies must follow strict regulations and require special licensing to operate. Regulations on ride-sharing apps are still being decided and at best, a gray area. 

Wednesday's gridlock has been the newest form of protest from the taxi-industry and it wasn't just in DC. Drivers in London, Paris, Madrid and Berlin brought traffic to crawl earlier this month, honking their horns and waving signs denouncing the local transportation agency and taxi apps.

Wednesday's protest shows that cab drivers will not back down and raises concern as to just how far they will go. Considering that some of these protests have gotten violent, the question now is how (and how quickly) regulators will respond. Driver's voices have been heard in some areas including Virginia, who recently issued a cease and desist letter to Lyft. Where in other cities, such as Seattle, ride-sharing apps have been welcomed as competition to local taxi services. 

"Authorities said Pennsylvania Avenue Northwest opened in both directions around 1 p.m. The roadway had been closed from 15th to 9th streets Northwest because of the protest. The street closure caused other delays in the downtown area. Ironically, because of the protest, some people reported difficulty hailing cabs."

Check out the Washington Post article and let us know what you think. Are these protests getting out of hand or are they warranted? 

Seattle decides in favor of Uber, Lyft and Sidecar.

Back in March, Seattle city council voted to heavily regulate ride-sharing apps like Uber and Lyft by capping the number of active vehicles to 150 each. Considering Uber claims to have around 1,000 drivers in the city, this initiative would have severely limited each company's capacity to meet demand.  Yet by mid-April these regulations were suspended due to more than 36,000 signatures on a repeal petition (double the 16,510 required to force a public vote).

Now, after more than a year of debate, Seattle Mayor Ed Murray announced an agreement between the taxi industry and ride-share apps. App-based transportation platforms such as Lyft, Uber and Sidecar can continue to operate without any limit of drivers. The key terms of the deal include:

• Transportation network companies and their drivers will be licensed and required to meet specific insurance requirements.
• The City will work with the industry to clarify or change state insurance law to account for recent changes in the industry, similar to recent actions in Colorado.
• There will be no cap on the number of transportation network company drivers.
• The City will provide 200 new taxi licenses over the next four years.
• Taxi and for-hire licenses will transition to a property right that is similar to a medallion in other cities.
• For-hire drivers will have hailing rights.
• An accessibility fund will be created through a $0.10 per ride surcharge for drivers and owners to offset higher trip and vehicle costs for riders who require accessibility services.

This is a huge change from the March decision not only because of the unlimited drivers, but also because you can now hail for-hire drivers, a right originally reserved for taxi's only. 

“I believe Seattle once again will lead the nation in showing how what appears to be conflicting interests can actually come together,” Murray said after announcing the agreement. “We have deregulated a highly regulated monopoly, allowing taxis and for-hires to become far more competitive than they are in the current situation. We are recognizing that a technology exists that is rapidly changing the marketplace.”

GreenCab Taxi General Manager Chris Van Dyk, talked with Geekwire about the decision:

“The experience in Seattle in years past, in San Francisco and in Ireland now, is that if you have unlimited entry, if you have no limit on the number of taxi and for-hire vehicles, operators simply cannot make a living wage, and the industry goes to hell in a handbasket, and in a relatively short time,” Van Dyk told GeekWire. “The economics of the industry are counter-intuitive, because of the low threshold of entry. Apps do not change this.”

We have yet to hear if the taxi industry will choose to fight the decision or not. 

Seattle joins a small handful of cities allowing ride-sharing apps including Chicago. It seems like every city has a different attitude when it comes to the sharing economy, Miami police are impounding Lyft drivers while Uber is banned in Brussels and in high court in London. We're curious to see if this decision holds in Seattle and if will influence other cities still in debate. Regardless, it's becoming more and more obvious that the sharing economy is here to stay.

Check out the complete article by Geekwire and let us know what you think.

European Commission VP Neelie Kroes on the Shared Economy

This week Dutch politician and European Commission vice-president Neelie Kroes gave us her perspective on the sharing economy and recent taxi protests. She believes that there is a 'valley' start-up culture in Europe and it needs greater support. On her blog she responds to widespread strikes and attempts to ban or limit taxi app services across Europe.

“The debate about taxi apps is really a debate about the wider sharing economy. That debate forces us to think about the disruptive effects of digital technology and the need for entrepreneurs in our society”

She recognizes that this is a fearful time for cab drivers stating "it is right that we feel sympathy for people who face big changes in their lives" but "we cannot run away from these debates either". 

“We cannot address these challenges by ignoring them, by going on strike, or by trying to ban these innovations out of existence. That is why a strike won’t work: rather than “downing tools” what we need is a real dialogue where we talk about these disruptions caused by technology.”

Kroes believes that Europe needs more entrepreneurs to create jobs and growth. These entrepreneurs understand that services can no longer be designed around the producers, but need to empower the consumers. She is concerned that if Europe does not embrace entrepreneurship Europe will be know as "the place that used to be the future, but instead has become the world's tourism playground and nursing home". Kroes states that the disruptive force of technology is a good thing. "It eliminates some jobs and it changes others. But it improves most jobs and creates new ones as well".

She also warns that sharing entrepreneurs need to follow the rules and pay taxes but also sheds some interesting light on the role of regulators:

“The job of the law is not to lie to you and tell you that everything will always be comfortable or that tomorrow will be the same as today. It won’t. Not only that, it will be worse for you and your children if we pretend we don’t have to change. If we don’t think together about how to benefit from these changes and these new technologies, we will all suffer.”

She concludes with a plea for Europeans to stop running away and face facts: "digital innovations like taxi apps are here to stay. We need to work with them not against them."

Check out the rest of her blog post on her website and let us know what you think. It's certainly one of the more in favor responses to the sharing economy by a regulator thus far. Is she right? Are regulators running from digital technology instead of embracing it's potential? Is there a way for both apps and taxi companies to live in harmony?

Share NY

No taxies at 4pm in NYC? Load up the carriage full of luggage and go! On our way to #sharenyc #shareconomyfilm pic.twitter.com/1IjA5DHY4L

— Shareconomy (@shareconomyfilm) May 30, 2014

Today Greg and Jillian headed to the inaugral Share NYC conference at NYU. Hosted by Arun Sundararajan, Luke Williams, and Cynthia Franklin, #ShareNYC featured speakers and panels discussing current hot topics in the sharing economy. The event joined together "entrepreneurs, government leaders, academics, business executives, VCs and students for a unique day of discussion and thought leadership about the emerging collaborative, peer-to-peer and sharing economies." Unfortunately the event was not live-streamed, however Twitter gave us a pretty decent play by play on the main points of discussion.

.@digitalarun framing #sharenyc and announcing http://t.co/V8E4qW2plj a collective #sharingeconomy research platform pic.twitter.com/9H7Y3QwmBH

— Benjamin Tincq (@btincq) May 30, 2014

So true:"Institutions will always work to preserve the problem to which they are the solution" @cshirky #sharenyc

— Jennifer Bradley (@JBradley_DC) May 30, 2014

The sharing economy is a way to address inequality- it's a way to share wealth via @Sara_Horowitz #sharenyc

— Let's Collaborate! (@letscollabnyc) May 30, 2014

the new collectives: @cshirky chats w/@rasiej @nataliefoster @dkrugman @cshapiro @btincq #sharenyc pic.twitter.com/6FHpGWhLfa

— Arun Sundararajan (@digitalarun) May 30, 2014

Welcome @freelancersu, largest group for freelancers in US. Shifting risk from individuals to a collective. #sharenyc pic.twitter.com/AinapjKPNS

— sydney campos (@sydcampos415) May 30, 2014

Yes! Thrilled to see published. MT @obeniflah Proposed Principles for Peer Economy by Sarah Cannon, Harvard pic.twitter.com/0AxXlkSvi0 #sharenyc

— April Rinne (@aprilrinne) May 30, 2014

.@fredwilson closing at #sharenyc: what will be the role of govt, capitalism when we move to true distributed systems #thoughtprovoking

— sidbhatia (@sidbhatia) May 30, 2014

The first Share NYC conference seemed to be a success and continues to confirm the interest society has in the sharing economy. It's excellent to see such a young economic model hashed out by groups of educators, regulators and enthusiasts while still in development. Did you have an opportunity to attend #ShareNYC? What did you think? Are these conferences developing the sharing economy or not?

a regulator, a lawyer and an economist walk into a bar... #sharenyc

— jen lemen (@jenlemen) May 30, 2014

Airbnb's Agreement in New York

This week New York State's attorney general Eric T. Schneiderman, succeeded in obtaining a subpoena for anonymized data on New York Airbnb hosts. Schneiderman recently targeted the housing-rental site stating that some hosts are "large, commercial enterprises with dozens of apartments - truly illegal hotels". This was Schneiderman's second attempt to get Airbnb records as the first deemed over-broad by a New York Supreme Court Justice. Schneiderman narrowed his focus and submitted a new subpoena the next day which was approved Wednesday. 

The attorney will have a year to sort through the data and identify those in violation of local laws. Scheiderman has stated that he only plans to pursue anyone who's running illegal hotels. If his office finds something suspicious, Airbnb must identify the host. Airbnb's head of global public policy, David Hantman, called it "a strong agreement that best protects our community's data and sets us on a positive path forward." 

So far, it looks like both parties are claiming this ruling a victory. We have yet to hear how NY hosts feel about the agreement. For many, inviting a stranger to stay in their home is much more comfortable than opening it up to regulators.

Schneiderman is one of many regulators keeping their eye on the digital economy. He announced his intentions for sites like Airbnb and Uber in a press release last month:

Regulators should not be deterred and, as a practical matter, they can’t and won’t be — we are now living in an online world, one that offers great promise but is also becoming one of the primary crime scenes of the 21st century. Major service providers cannot be allowed to treat it as a digital Wild West. The only question is how long it will take for these cybercowboys to realize that working with the sheriffs is both good business and the right thing to do.

 Schneiderman claims that the deal was "a template for other places in the country where the issue has been raised."

Perhaps it will become a worldwide template as Airbnb was also in international news this week as one host ran into legal problems in France. A young man was found guilty of breaking his lease after subletting out his room in Paris for €450 ($613) a week. The man was ordered to pay € 2,842 ($3,872.79) in damages to his landlord. 

The judgment – a first involving Airbnb in France – coincides with a wider crackdown by the French government and the Paris town hall on the flourishing market for letting rooms or whole apartments to tourists. It also coincides with the settlement of a legal battle between Airbnb and New York State, which could lead to the prosecution of thousands of people who have defied state laws and let rooms or flats to tourists.

We are curious to see how this plays out. What do you think? Is this an example of over regulation or did Airbnb have this coming? Check out Airbnb's Blog Post on the deal and let us know what you think.

SHARE Conference 2014

Last week we had the opportunity to attend the two day conference Share: Catalyzing the Sharing economy in San Francisco. Over 500 people attended to engage in dialogue on the changing landscape of the sharing economy. Organized by Peers and SOCAP (Social Capital Markets), Share featured a rock star lineup of advisors and speakers including experts and scholars Lisa Gansky, Jeremiah Owyang, April Rinne, Neal Gorenflo, Arun Sundararajan and more. We also heard from representatives from top sharing platforms like Airbnb, Lyft, Ebay, Yerdle and the list goes on and on.

If you weren't able to attend in person you may have been one of the several hundred people that attended the live stream sessions. If you couldn't fit that in you could at least follow along some active conversation on Twitter:

Sea-tac Selfie! #2014SHARE conference, here we come!!! pic.twitter.com/AckBoYthCv

— Shareconomy (@shareconomyfilm) May 13, 2014

It has been a long time since I have been in a community of true believers. Nice to be one of many (one of "a bunch"?) #2014Share

— steve wright (@conches) May 14, 2014

Founder of @MealSharing started by running a gypsy cab at Lolla, recruiting riders for meals. THAT's entrepreneurial hustle!!! #2014SHARE

— sharonschneider (@sharonschneider) May 14, 2014

"#SharingEconomy in wild west moment, so need to bring in people who care about social equity & a change agenda." @adamwerbach #2014SHARE

— Peers (@peers) May 14, 2014

Economic Justice Emerges as Central Theme of SHARE Conference http://t.co/vlHmdYizU7 #2014SHARE @peers @SOCAPmarkets

— Cat Johnson (@catjohnson) May 15, 2014

#SHARE2014 great conference! And, growth achievement unlocked. Today's @WIRED cover. pic.twitter.com/cXElLroJkf

— Sean Regan (@seanjregan) May 15, 2014

Days later many are sharing their take-away from the conference. Shareable's Cat Johnson's article "Economic Justice Emerges as Central Theme of the SHARE Conference" is one of the many discussions inspired by attendees. Discourse on social change, economic inequality and the future of the workplace are a few topics disrupting the typical shareconomy buzz. It will be interesting to see conversations develop now that people are talking about this market ecosystem on a deeper level.

Did you attend the conference? If so what was your biggest take away? 

Transparency Rules the Sharing Economy

Last week's blog post talked about trust in the sharing economy and different views on whether peer economy users are experiencing honest, organic trust or not. Whether you believe that the sharing economy is a trust inducing system or that it's all an illusion you can't ignore that it's an economic model that is increasing in strength. 

But how are they doing it? Peer-to-peer Sites like eBay and Craigslist have been around for almost 2 decades and while both have done well, they didn't necessarily inspire the intensity of excitement that we are seeing from the success of companies like Uber and Airbnb. Carl Alviani explains why in his recent WIRED article "Uber Learned the Hard Way: Transparency Rules the Sharing Economy". Alviani talks about Uber's recent struggle trying to explain their surge-pricing policy:

This is far more vitriol than you’d expect from a simple price increase, but makes more sense when you recognize how much consumers hate opacity and unpredictability. So when CEO Travis Kalanick announced that Uber’s app would indicate when a current surge period is scheduled to end, fans breathed a sigh of relief. Kalanick describes the move as an attempt to “bring more humanity to our communications,” but it’s more accurate to say that Uber is finally coming to grips with active transparency, which has become standard throughout the Sharing Economy.

Alviani goes onto to talk about what other platforms, such as Airbnb and Etsy, are doing to promote transparency. Essentially, they highlight everything that could go wrong with your connection and what to do about it. All with the clarity and care that you'd find on any other part of their site. 

This is why established peer-to-peer marketplaces like Etsy and Airbnb make a point of using their design chops to celebrate information that others sweep under the rug. Go to their websites and you’ll encounter pages outlining terms of service, cancellation policies, dispute resolutions and other boring details, treated with the same elegant design and clever copywriting as taglines and banner ads. Features like searchable photos, well-written descriptions and sensible interaction flows are everywhere, not because they’re nice to have, but because they’re the foundation that allows this trust-based model work. These are what make browsing for vintage furniture more comfortable on Etsy than on eBay, and meeting people on Match.com less creepy than on Craigslist.

It appears that Uber has learned their lesson and it will be interesting to see what else they will make transparent. Check out the entire article by Alviani on WIRED and let us know what you think. Why do you think transparency is such a huge part of the sharing economy? Better yet, why does this feel like such a new concept? What organization would you like to see be a little more transparent?

Trust and the Sharing Economy

This last week several articles came out regarding one of the collaborative economy's most popular keywords, trust. It's a massive piece of what it takes to be an active participant of the peer economy and now a hot topic of conversation.  

Jason Tanz' recent Wired article "How Airbnb and Lyft Finally Got Americans to Trust Each Other" covers everything from interviews of Sharing Economy users to a history lesson on when America's started losing trust in each other in the first place (according to Tanz, sometime in the mid-19th Century). 

Shortly after Tanz' article released, Christine Lagorio-Chafkin of Inc. published "Why Trust Is the Sharing Economy's Pipe Dream", which concluded that any sense of real, organic trust "still feels like a hologram".

A recent Wired cover story seemed poised to explore how companies in the sharing economy foster compassion, community, and trust, but it actually surfaced a more complex and compelling argument, one with which I agree: These companies actually have built quite a sturdy backbone of protections for users (certainly these fail from time-to-time, but they exist) that they've eliminated much of the need for that elusive trust by customers.

Lagoria-Chafkin goes on to quote Tanz's article who writes:

Indeed, for the time being the boundaries of the sharing economy are protected fairly rigidly. If you’ve ever been caught driving more than 20 miles over the speed limit, you can't rent a car on RelayRides. Aspiring Lyft drivers must pass a background and DMV check and get approved by a mentor, who judges applicants not just on driving ability but on personality. DogVacay hosts go through a five-step vetting process that includes training videos, quizzes, and a telephone interview.

She goes onto say:

In comparing the evolution of the modern marketplace economy to the explosion of institutional banking and insurance in the early 20th century, Tanz continues: "this new system acted as a trust proxy; it didn't require people to trust one another, because they could rely on a centralized system to protect their interests."

The digital marketplace as a trust proxy: Now this makes a lot more sense. 

Both articles make interesting points. Read Jason Tanz's enttire article advocating trust here and Christine Lagorio-Chafkin's rebuttal here. 

What do you think? Is the Sharing Economy based on real, organic, neighborly trust? 

Some Setbacks for the Sharing Economy

"Scrutiny of the so-called sharing economy seems to increase every day" and today it's in San Francisco, one of the collaborative economy's model cities.

The San Francisco city attorney sued two landlords Wednesday, claiming they illegally converted residential housing into short-term rentals that were advertised on Airbnb and similar services. The former residents, two of whom were disabled, were evicted using the Ellis Act, a controversial California law that allows landlords to reclaim properties for their own personal use.

Jim Wilson/The New York Times

Dennis Herrera, San Francisco City Attorney

Ouch. While Airbnb states that this particular landlord has been banned from the using the site, it doesn't mean it won't happen again.

This isn't a new discussion, especially in San Francisco who is currently in the midst of an affordable housing crisis. "Housing advocates say the law is often abused by landlords seeking to cater to the lucrative tourist market".

Ride-sharing also continues to be a topic of constant scrutiny and platform Uber is currently under investigation by New York attorney general, Eric T. Schneiderman for illegal price-gouging  (selling goods at higher than reasonable or fair prices). Schneiderman is also seeking information from Airbnb which ended in court (again) this last Tuesday. 

Check out the rest of the article from The New York Times Blog and let us know what you think. Are these setbacks only the beginning? How can a sharing economy services such as Uber and Airbnb prevent users from abusing services? And how should the law respond?

Could the Renting and Sharing Economy Save Indian Cities?

Some seem to think so. Gautam Bhatia's recent article in the Times Of India talks about how government planning (or lack of) has failed Indian cities and the Sharing Economy has the potential to fix that. 

"If our cities have lived up to the expectations of our planners, it is because there were none. The current city is merely an agglomeration of accidental forces - migrating labour, entrenched middle classes, daily human toil, public expectation, random division of physical space, and attempts at law and order. "

Bhatia believes that Indian cities should follow China's lead in discouraging private home ownership and instead create rental housing.

"The Indian city needs similar serious physical and psychological measures. Buying a home in the centre of town and private car ownership are now both archaic and unfeasible. The future city can no longer be seen as a collective of purchasable products, but rather, as a service: a dense habitation where all facilities - home, car, office, shop - are available on rent. A permanent place where residence is impermanent. "

Check out the rest of the article here and let us know what you think. 

The Toronto Tool Library

The Library is one of the oldest and well known form of sharing. Now people are creating other kind of libraries and expanding the sharing economy. Check out the Toronto Tool Library and their experience with the Sharing Economy.

Why are people Sharing?

While the Sharing Economy has become increasingly popular you may have wondered why people are choosing sharing over ownership. In the Report "Sharing is the New Buying, Winning in the Collaborative Economy" by Jeremiah Owyang, Vision Critical and Crowd Companies they asked over 90,000 people why they share goods, services, space, transportation, and money. They found that the top reasons people participated in sharing was because it is more convenient, it has better value and it's a unique experience.

Check out the rest of study here and the recent dissection on why people share here and let us know what you think. Why do you share?